|
|
The Presentations
All presentations of trainers and working groups have been shot and edited in top quality (Jenny Gand, filmmaker) for being available to participants who want go through the details again or Ecolabel Competent Bodies who unfortunately haven't been able to take part in the Vienna Training and Strategy Workshop in October 2010.
The following slides and video-clips of the following presentations can be watched in parallel in separated frame.
To access the videos you need to type in a code which I can send you on demand.
Feel free to contacting me for more details, and enjoy the videos!
|
Unit
|
|
|
|
Introduction,
targets and
overview
|
Andreas Scherlofsky, Energon
Workshop targets and overview
Presentation (pdf, ppt),
Expectations (pdf)
|
Martin Buechele,
DG Environment, EC
EU Ecolabel - Vision & Strategy
Presentation (pdf, ppt)
|
|
Best Practice
of Ecolabelling
Capacity Building
and Marketing
CB France
CB Austria
|
Patricia Proia, AFNOR
Capacity Building and Marketing
for the French and the EU Ecolabel
Presentation (pdf, ppt)
|
Andreas Tschulik,
Austrian Ministry of Life
Capacity Building & Marketing
for the Austrian and EU Ecolabel
Presentation (pdf, ppt)
|
|
CB Denmark
City Vienna
|
Karen Dahl Jansen, Ecolabelling Denmark
Best Practice of Capacity Building
Presentation (pdf, ppt)
|
Georg Patak, City of Vienna, MA22
The EcoBusinessPlan Vienna
Presentation (pdf, ppt)
|
|
Training Modules
Cost Effective Marketing
Press Work
|
Ernst Leitner, G&L Vienna
Cost Effective Marketing
Presentation (pdf, ppt)
|
Christian Kukla, G&L Vienna
Media Work for the Ecolabel
Presentation (pdf, ppt)
|
|
Effective Acquisition
Workshops
|
Nick Paxevanos,
Environmental Consultant, DK
Effective Acquisition
Presentation (pdf, ppt)
|
Andreas Scherlofsky,
Energon
Workshops and Cooperation
Presentation (pdf, ppt)
|
|
WORKING GROUPS
|
WG Acquisition Tourism Accomodations
(Ernst Leitner)
WG Cross Marketing
(Daniel Hajek)
Workshop Content
(pfd)
|
WG Crisis Communication
(Patricia Proia)
WG Web-Marketing for Baby Clothes
(Stefan Tauchhammer)
WG CB Strategy (Karen Dahl Jansen)
|
|
SPECIAL TOPICS
EU Funds to promote
the Environment
Ecolabel goes
AF - Audiovisuals
for Ecolabels
|
Rainer Stifter, Energon
EU Funds to promote the
Environment (pdf, ppt)
|
Andreas Scherlofsky, Energon
Ecolabel goes AV - Audiovisuals
(pdf, ppt)
Examples:
TV-Spot France
Image-Clip Nordic Swan
Nordic Swan Hotels
another way of handling such dry topic:
Ethical Man (Link)
|
|
|
|
|
|
|
|
|
|
|
