 |
 |
 |
|
|
Budapest
10 June 2011, Hungary
|
Programme & presentations
|
Report
|
The Hungarian and the European Ecolabel - marketing tools for advantages in competition (Conference and Workshop)
 
more photos
Sas István (media expert, Academy of Communication, Budapest: Environmental strategies and environmental marketing. Marketing in the environmental protection? (pdf)
Dr. Valkó László (Head of department, Budapest University of Technology and Economics Department of Environmental Economics) Structure of environmental labelling: EU ecolabel and the Hungarian "Környezetbarát Termék" logo
László Gyarmati (Manager of communication, Imagine Creative Consulting, Budapest): Why to be "environmental friendly"? (MIÉRT - Legyünk környezet-barátok? - pdf)
Rita Baranyi (Budapest University of Technology and Economics): Környezeti címkézés rendszere: Az EU ökocímke és a „Környezetbarát Termék“ Védjegy (pdf)
Mag. Ernst Leitner (Ecolabelling Marketing Expoert, G&L Vienna, Austria): Why Austrian ecolabelled hotels are successful - case studies (pdf; ppt)
Dr. Andreas Scherlofsky (Expert for communication of sustainable issues, Energon Vienna, Austria): Ecolabelled products and services - how to promote successfully by licence holders (ppt)
Nicholas Paxevanos (Environmental Consultant, Reduce2day, Denmark): Trends in environmental protection, ecolabels in the environmental strategies of companies (ppt)
|
CB contact: Zsofia Wagner
Time: 9:30-15:00
Location: Art'otel, Budapest
Schedule: hu, en
Focus: general
Participants: 50 - from University, consultants, companies, etc.
Material disseminated: Green Ecolabel folder with product group flyers, Hungarian Ecolabel brochures,
Room equipment: 2 EU Ecolabel rollups, 1 EU Ecolabel banner
Language: Hungarian with simultanuous translation throughout the workshop
Distribution of content
Feeback from participants
Findings and results
|
|
|
|
|