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Content in Short
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Best practice, specials and training.
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Mr. Martin Buchele from the EUEB opened the workshop with an introduction about trends, vision and strategy regarding the EU Ecolabel.
Guest speakers from experienced Competent Bodies and 1 from the City of Vienna covered “Best Pactice of CB Capacity Building and Marketing":
- Patricia Proia (CB France)
- Andreas Tschulik (CB Austria)
- Karen Dahl Jensen (CB Denmark)
- Georg Patak (City of Vienna): The ongoing EcoBusiness & Ecolabel campaign in Vienna
2 "special topics" presented the current status of:
- Rainer Stifter: EU Funds & Programmes to Promote the Environment
- Andreas Scherlofsky: Ecolabel goes AV - Examples of audiovisuals
Two training units each with a comprehensive training lecture and working group sessions afterwards were presented by
- Ernst Leitner: "Cost Effective Marketing"
- Nick Paxevanos: "Acquisition"
The results of the working groups were presented by the participants and discussed in plenary sessions.
You couldn't take part?
Don't worry, have a look at the presentations documented in the next section (pdf, ppt, video-clips)
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