CB contact: Nadejda Hristova and Angelina Toneva
Location: Ministry of Environment and Water, Sofia
Time: 9:30 – 14:00
Schedule: (en, bg)
Focus: retailers and potential applicants
Participants: 35 (potential applicants, consultants, NGO, retailers, university)
Media work: Ten media representatives were present – 2 TV channels, 1 radio, 3 newspapers, 4 internet media
Material disseminated: Folders with invitation and program, printed presentations, product group brochure, sample bags with cleaners from DG Environment
Room equipment: green banner, campaign roll-up, welcome roll-up
Language: Bulgarian; English; with simultaneous interpretation
Distribution of content: printed presentations and uploaded on the website of Ministry
Result of feeback inquiry: very good feedback
Findings and results: Successful workshop. Participants were interested in the experiences from other countries; marketing of ecolabel products, advertising ; ecolabel and GPP; ecolabel and Bulgarian consumers
