Better availability & visibility of Ecolabel
products at the point of sale
 
more fotos
Rut Bízková, first Deputy Minister (Director of the Directorate of Economics and Environmental Policies, Ministry of Environment, Czech Republic): The Ecolabel strategy in the Czech Republic (CZ) (pdf)
Pavel Hrubý (CENIA, Czech Environmental Information Agency): The EU and National Ecolabels – a credible way of being “trendy green" (CZ) ( pdf)
Andreas Scherlofsky (Energon, AT): How to promote Ecolabels at the point of sale (EN)
Daniel Hájek, Ministry of the Environment, CZ: Green Public Procurement (GPP) in the Czech Republic and the role of the Ecolabel in GPP ( pdf)
Kateřina Husová (Vodafone Czech Republic a.s.): Success story – how to use the Ecolabel for improving business ( pdf)
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CB Contact: Daniel Hajek and Pavel Hruby
Location: Iris Congress Hotel
Schedule: (prog)
Time: 9-15
Focus: Retailers, Licence hotels, interested companies
Participants: 28 (retailers, licence holders, interested companies, administration, education, university)
Media work: Material disseminated:
- Folders with product group brochures and Marketing Guide (CZ)
- Sample bags from DG Environment and from Czech licence holder (feel eco), samples of products with Czech Ecolabel (paper products)
Room equipment: green banner, campaign roll-up, welcome roll-up
Language: Czech; alternating translation
Distribution of content: presentations copied on the USB stics and offered for download on the national website of the CB
Findings and next steps
Participants payd attention to the ways of promotion and GPP. In the afternoon a very engaged discussionon on the necessary next steps in Czech Republic in order to promote the Ecolabel.
For autumn the retailer TESCO indicated interest in a promotion cooperation.
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