Successfully using the European
Ecolabel in export markets
more photos
Mrs. Maria-Daniela Toma (Counsellor, Ministry of Environment and Forests, Romania): The European Ecolabel - a credible sign of sustainable development. Case studies Romania (RO) (ppt)
Mrs. Cristina Ionescu (Operations Director, Duraziv Romania, Ecolabel licence holder) / Mrs. Narcisa Mocanu (Quality Director, Duraziv Romania): Duraziv without smell - Srub resistance paint for interior use - case study in Romania (RO) (ppt)
Mr. Andreas Scherlofsky (Energon AT): The implementation of the EU Ecolabel in comparison - Italy, Denmark and Austria (EN) (ppt)
Mr. Nicholas Paxevenos (Reduce2day, DK): The Role of the Ecolabel in Public Purchasing - Case study textiles in Denmark (EN) (ppt)
Mr. Ernst Leitner (G&L, AT): Ecolabel Cross-Marketing in the field of tourist accomodation services - Case studies and benchmark (EN) (ppt)
Mrs. Melania SECUIANU, (Administrative Manager, Crowne Plaza Hotel, Romania, EUEL licence holder): Romania's experience in ecolabelling tourism accomodation - dase studies (RO) (ppt)
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CB Contact: Maria-Daniela Toma
Location: Crowne Plaza Hotel (Ecolabel hotel), excellent room, technique, service)
Schedule: (en)
Time: 9-15
Focus: general, in particular: Textiles, Tourist Accomodation Service, Paints & varnishes
Participants: 60.
- Ministries (Economy, Environment, ..)
- Regional and National Env. Agencies
- Branch associations (textiles, hotels, ..)
- Companies (hotels, paints, ..)
- 3 Journalists, from Radio1, Adevarul (daily) and from a magazine
- other
Media work: press release by the Ministry, journalists invited.Articles: doing business, financiarul, neamtinvest, discard, realitatea, niuzer
Materials:
- disseminated: covers, USB-Stics, Sample bags, Ecolabel leaflet (EN)
- room: green banner, campaign roll-up, welcome roll-up
Language: Romanian (moderation and 3 presentations in Romanian, 3 presentations in English. Simultanuous translation during all the event
Distribution of content: presentations copied to USB-stic or available for download at the Romanian Ecolabel website
Result of feeback inquiry: top feedback. Participants were interested in the experiences from other countries (CB work, licening, etc.)
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